Why Your Product Needs More Than Just Coding
You're excited, motivated, and ready to get started. But hold on – is building the app exactly what you need, or is there something more?
The truth is, a truly great app isn't just about functionality.
The path from vision to reality can be tricky. You might have a clear image of what you want, but translating that into a functional, user-friendly app can be a whole other story.
Sure, a good app starts with a great idea. But the best apps are constantly evolving, adapting, and improving.
They take that initial spark and refine it based on user feedback, market trends, and technological advancements. This constant refinement is what separates a good app from a truly great one.
Why Refining Matters
A good app needs to do what you envision, but it also needs to be user-friendly, visually appealing, and adaptable to real-world needs.
That's where constant refinement comes in.
It's the difference between a good idea and a product that users will actually love. This is where working with a development studio in a turnkey environment shines.
“The relationship we have with X2 Mobile is the fact that they operate in what I refer to as a turnkey environment. We’re able to give them a problem that we have and have them come back with the options for meeting the needs of solving that problem. So it’s a lot different from when we were developing with other organizations where we were driving that. With the relationship of X2 we’re able to have them drive a lot of that portion of the product development.”
Beyond Implementation
In our team, we don't just blindly build what you tell us.
Wait what, am I not the customer? Wasn’t I… always right?
Yes and no! Of course, we listen to your vision, but we also bring our expertise to the table and we will stop you from building something you don’t need. We constantly suggest improvements to your design, identify potential user experience (UX) roadblocks, and even propose entirely new features you might not have considered before.
How does that work in practice?
1. Design Refinement
A couple of years ago, we worked with a client – who wishes to remain anonymous – who had a clear vision for their app's design: they wanted it to reflect their existing brand materials.
While we understood their desire for consistency, we also saw a potential disconnect. Their existing designs, while familiar, didn't quite translate well to a modern app aesthetic.
We presented them with alternative designs that captured their brand essence while also offering a fresh, user-friendly experience. They were initially hesitant, but ultimately saw the value in our suggestion, and the final product was very well received by the end users.
2. From Web to Mobile
Six years ago, when FishisFast came to us with a bug their previous developers couldn’t fix, their product was just a web app. However, upon closer examination, we saw the potential for a mobile app that would improve how their warehouse operations work.
After we presented a proof of concept, they embraced the idea fast. We work together even today, building the app from the ground up and continually adding features to streamline their warehouse operations, ensuring it remains efficient and user-friendly.
3. Building from Scratch
Verity IQ came to us with a seemingly straightforward request: replicate their complex Customer Relationship Management (CRM) system into a mobile app.
However, there was a catch: they weren't able to provide us with much information about the web app's functionalities. They were a fast-paced company with limited documentation, and test accounts were all we had to go on.
This could have been a recipe for disaster. How do you build a mobile app for a complex system without a clear understanding of its inner workings? Here's where our expertise in turnkey development came into play.
Instead of simply waiting for detailed specs, we took a proactive approach. Our team dove headfirst into exploring Verity IQ's web app, meticulously examining every screen, every button, every interaction path.
The final result? A sleek, user-friendly mobile app that captured the essence of Verity IQ's complex CRM system. The app was praised by their team for its intuitive design and smooth functionality, all achieved with minimal input from them.
Final Thoughts
We've seen in this blog how a seemingly simple request like fixing a bug or building a product can transform into a project demanding creativity, problem-solving, and a deep understanding of user experience.
From our point of view, the best products aren't developed in isolation. They are the result of collaboration, exploration, and a willingness to go beyond the initial brief.
By choosing a development partner that can operate in a turnkey environment, you gain access to a team of experts who can guide you through the entire process, from brainstorming to launch and beyond.
Here is the key takeaway though: if you want to built a product that stands out from the crowd, make sure you choose someone who doesn’t shy away from limited information, but instead sees it as an opportunity to bring fresh perspectives and innovative solutions to the table (do we even have to tell that we’ve just described ourselves?).
So whether you have just an idea for your next product or you’d like us to take a look at your product and propose some improvements, we’re happy to help and get to know your vision!